Clay Shirky argues that audiences in today’s online age are no longer passive consumers of media content. Evaluate this ‘end of audience’ theory.
Refer to Zoella ( blog /youtube/other channels ) and the Attitude website to support your answer. [30]
Shirky's theory states that modern online audiences no longer passively consume media sectors but rather, they actively engage with them. consumers can have one of three views; active, interactive and individual "prosumers".
We can debate this through Attitudes online website. Attitude is a print based magazine that has recently launched a website. This was used to produce more consumerism and to encourage the demographic ( gay , middle aged males) to be more of an active audience. this was because there was a lack of feedback and interaction from readers as there was no way for them to
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