Halloween (2018) Trailer
I will be analysing the movie trailer of Halloween (2018).
From the outset of the trailer, we get to see a series of establishing shots , followed by a series of non-diegetic sounds. The quick cutting between shots is used to be a genre indicator, as the film is a horror/thriller film. The screen then goes black and we hear diegetic gunshots and the camera pans to a voice recorder which is playing the tape of the "Killers interview" which plays the words; "He was slaughtered by his own psychiatrist." this can be used as an audience hook as it gives a small segment of the narrative and draws the audiences attention in.
Its not until 38 seconds in that we see a glimpse of the main character and its only the mask he uses for a disguise. This breaks conventions of a stereotypical movie trailer as we normally see the protagonist in the first 10 seconds. The camera then cuts to the ident of Universal Studios, this can be seen as a more subtle "promise of pleasure"& "mark of quality" and make some segments of the targeted demographic become more interested in the film as they may have seen previous films made by them.
From that moment on, the films infamous soundtrack is played throughout the different scenes flipping between being diegetic and non-diegetic. This plays as a hook and draws the audiences attention into the trailer but it also acts as anchorage to the antagonist; "Michael Myers".
Its not until 38 seconds in that we see a glimpse of the main character and its only the mask he uses for a disguise. This breaks conventions of a stereotypical movie trailer as we normally see the protagonist in the first 10 seconds. The camera then cuts to the ident of Universal Studios, this can be seen as a more subtle "promise of pleasure"& "mark of quality" and make some segments of the targeted demographic become more interested in the film as they may have seen previous films made by them.
From that moment on, the films infamous soundtrack is played throughout the different scenes flipping between being diegetic and non-diegetic. This plays as a hook and draws the audiences attention into the trailer but it also acts as anchorage to the antagonist; "Michael Myers".
From the first glance of the poster, the audience can already tell the genre of the movie from the genre indicators, some of these include low-lighting, dark shadows and minimal information. The juxtaposition of the presumed "protagonist" and the "antagonist" assume that there is going to be some type of conflict. Across the top strip of the poster, the creators use a mark of quality with the actors name Jamie Lee Curtis. This will draw a wider demographic in as it is a promise of pleasure to those who like her previous films.
