Tuesday, December 10, 2019

Televison in the global age - life on mars

Audience targeting;

Marketing-

Voice over helps explain the trailer.
Music is upbeat, mood is upbeat.
Immigrant song; Led Zeppelin, link to the 70's which lures in a demographic who listened to them.

Shows main character;
-direct address
- Familiar face to the BBC
-White, young male actor.

Sidekick was previously in "Doctor Who"- Sci-fi link.
Genre is explicit to in the trailer. (ICONOGRAPHY)
Fandom : Life on Mars had and still has  a cult following among TV fans .
Life on Mars is a British television series broadcast on BBC One between 9 January 2006 and 10 April 2007. The series combines elements of speculative fiction and police procedural, featuring a police officer from the Greater Manchester Police(played by John Simm) from the year 2006 who wakes up in 1973 after being involved in a road accident. The title is a reference to David Bowie's 1973 single Life on Mars?, with its lyrics "Take a look at the law man, beating up the wrong guy".
An American adaptation of the series was produced by ABC and ran for one season from October 2008 to April 2009. A Spanish adaptation of the series was broadcast from April to June 2009. A Russian adaptation of the series entitled The Dark Side of the Moon was broadcast in November 2012. Czech adaptation World under the Head was broadcast by Czech Television from January to March 2017. The South Korean adaptation began broadcasting in June 2018. A Chinese remake is currently being produced set in 1990s.A sequel to the series, Ashes to Ashes, referencing another David Bowie song, aired on BBC One from February 2008 to May 2010.

Audience;
Critical reaction to the first series of Life on Mars was extremely positive. Steve O'Brien, writing for SFX, declared, "It looks like BBC One has ... a monster hit on its hands ... It's funny ... and dramatic and exciting, and we're really not getting paid for saying this".Alison Graham, television editor for the Radio Times, described the series as "a genuinely innovative and imaginative take on an old genre". James Walton of The Daily Telegraph commented, "Theoretically, this should add up to a right old mess. In practice, it makes for a thumpingly enjoyable piece of television — not least because everybody involved was obviously having such a great time". Sam Wollaston of The Guardian wrote: "Life on Mars was more than just a jolly, tongue-in-cheek romp into the past ... Once there, in 1973, we find ourselves immersed in a reasonably gripping police drama — yes, The Sweeney, perhaps, with better production values ... Or put another — undeniably laboured — way, as poor Sam Tyler walks through his sunken dream, I'm hooked to the silver screen".Although Peter Paterson of the Daily Mail reflected the views of many other commentators on the first episode when he wondered, "Can its intriguing conceit be sustained over eight one-hour episodes?", Critical reaction remained generally positive throughout the programme's run. Of the second series, Alison Graham believed that "Sam Tyler and Gene Hunt are shaping up nicely as one of the great TV detective partnerships ... It's vastly enjoyable and manages to stay just about believable thanks to some strong writing and, of course, the two marvellous central performances".
Nancy Banks-Smith, in The Guardian, felt that the time-paradox aspect of the programme had become somewhat confusing. Banks-Smith summed up the programme's success as "an inspired take on the usual formula of Gruff Copper of the old school, who solves cases by examining the entrails of a chicken, and Sensitive Sidekick, who has a degree in detection.".
Two days after the final episode's transmission, Life on Mars was attacked in the British press by the National Association of Schoolmasters Union of Women Teachers, who claimed that Gene Hunt's use of homophobic insults in the programme could encourage copycat bullying in schools.The BBC stated that Life on Mars was targeted at an adult audience, and argued that Hunt's characterisation was "extreme and tongue-in-cheek".
In 2019 the Guardian ranked it 99th in the top 100 TV shows of the 21st Century. 

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