Bandwagon Defintion

Bandwagon Defintion

Bandwagon advertising is a specific type of propaganda advertising technique that tries to get the target audience to jump on board, so as to not "miss out" on what everyone else is

doing.

News Analysis

David Beckham's Picture With His Daughter

On the 27th of November, David Beckham shared a photo on his Instagram of him and his daughter, Harper, sharing a kiss. Lots of people where criticising Beckham for this photo as it was deemed to be inappropriate and "weird".

BBC sport have reported on the matter and have addressed that for many celebrities , posting pictures with their children can be like " throwing yourself into a bear pit". Many celebrities have tweeted in support of Beckham's "controversial" picture and have even tweeted similar pictures with their children. Many news papers and some of David Beckham's fan base are seeing this photo as inappropriate because there is a stigma and representation that this is "pedophilloic". On the other hand it is seemed as normal to kiss a young child to show them affection and the majority of parents do this.

The report is set in an informal tone as the story is seen as soft news and not "important". We can not only tell this by the tone of this but also on how many other news companies have reported on this and only BBC Sport have reported on this matter. This could suggest that they only reported on this matter for clicks and for the adverts in the article.

On Good Morning Britain, Piers Morgan insists and takes the unpopular opinion on the picture of Beckham and Harper and says its "weird". However he contradicts his views on sexuality by kissing Peter Andr.