NEWSPAPERS

The Mirror and The Times

Masthead - " Daily Mail"

- Normally in a Gothic font and generally in black.

- Staple of Iconography

Broadsheet- Formal / Serious lexis and tone

Tabloid- Informal / unserious lexis and tone

Puffs or Blurbs- indication on what's inside the newspaper, normally in colour to draw demographic into smaller stories.

Headline- Main story - Bold and larger but not larger than masthead.

Strap-line - directly below headline , gives a little bit more insight on the headlined story.

By-line - Name of journalist that has written the article.

Standalone- An article that doesn't carry on inside the newspaper.

Main image- the central image on the cover, often links with the headline but not always.

Pull quote- large quote separated from the article.

Jump-line- " continued on page 6"

White space- empty space on the newspaper

News values;

Gate keeper- filters the story through the news values and decides what's published. Conglomerates normally influence this ( Reference to Rupert Murdoch). Cultivation theory and hypodermic needle theory.

Threshold- bigger impact and reach of story.

Unexpectedness - surprising story

Negativity - bad stories reach more consumers than good stories as people like to see others down fall (schadenfreude)

Elite persons - important people (Dyer star theory)

Unambiguous - Easy stories 

Personalisation - stories that include "real people"

Proximity - stories closer to home

Continuity- continued or updated stories.

Theory;

Cuman + Seaton - Variety of industries.

Hesmondhalgh - integration - horizontal and vertical.