The Mirror and The Times
Masthead - " Daily Mail"
- Normally in a Gothic font and generally in black.
- Staple of Iconography
Broadsheet- Formal / Serious lexis and tone
Tabloid- Informal / unserious lexis and tone
Puffs or Blurbs- indication on what's inside the newspaper, normally in colour to draw demographic into smaller stories.
Headline- Main story - Bold and larger but not larger than masthead.
Strap-line - directly below headline , gives a little bit more insight on the headlined story.
By-line - Name of journalist that has written the article.
Standalone- An article that doesn't carry on inside the newspaper.
Main image- the central image on the cover, often links with the headline but not always.
Pull quote- large quote separated from the article.
Jump-line- " continued on page 6"
White space- empty space on the newspaper
News values;
Gate keeper- filters the story through the news values and decides what's published. Conglomerates normally influence this ( Reference to Rupert Murdoch). Cultivation theory and hypodermic needle theory.
Threshold- bigger impact and reach of story.
Unexpectedness - surprising story
Negativity - bad stories reach more consumers than good stories as people like to see others down fall (schadenfreude)
Elite persons - important people (Dyer star theory)
Unambiguous - Easy stories
Personalisation - stories that include "real people"
Proximity - stories closer to home
Continuity- continued or updated stories.
Theory;
Cuman + Seaton - Variety of industries.
Hesmondhalgh - integration - horizontal and vertical.