Thursday, September 27, 2018

Music Video Key Terms

Music Video Key Terms

Purpose;

The idea behind the product or to convey the ideology of the producer. 
Ways it helps a music video;
-Promotion 
-Publicity 
- Money

Style;

The style that the video is produced in portrays the ideas of the artist/artists.
It can be narrative based

Representations;

The description or portrayal of a certain person , event or object.
Gender- The state of typically being a female or male.

Ethnicity- belonging to a social group that has a common national or cultural tradition.

National Identity- a sense of a nation as a cohesive whole and are represented by the language they speak, the traditions they hold and the religion they believe.

Moving Image Codes;

Camera Shots-
High or a low shot can be used to establish the status in the video.
An establishing shot can be used to set the scene and show the mis-en-scene.
An aerial view of the set can be used also to set the scene but to give a sense of being inferior.
A zoom shot or a panning shot could be used to portray movement or a maybe a sense of contemplation.

 


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