Banardo's Campaign; Believe In Me
In the "Believe in Me : campaign, Banardo's target audience varies form Over 18's , Parents of children , Teenagers and middle aged adults. Banardo's use mulitiple different ethnic groups and a wide range of children with and without disabilities. This is to convey that any child , when believed in can make a difference in the world and accomplish their dream. The upbeat tempo of the backing track used, (Everybody wants to rule the world), makes the demographic believe the campaign more and it could convince them to donate towards a trustworthy and rewarding cause. This makes me , as a consumer find the campaign convincing.
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