Banardo's Campaign- Believe in me

Banardo's Campaign; Believe In Me

In the "Believe in Me : campaign, Banardo's target audience varies form Over 18's , Parents of children , Teenagers and middle aged adults. Banardo's use mulitiple different ethnic groups and a wide range of children with and without disabilities. This is to convey that any child , when believed in can make a difference in the world and accomplish their dream. The upbeat tempo of the backing track used, (Everybody wants to rule the world),  makes the demographic believe the campaign more and it could convince them to donate towards a trustworthy and rewarding cause. This makes me , as a consumer find the campaign convincing.

Music Video Key Terms

Music Video Key Terms

Purpose;

The idea behind the product or to convey the ideology of the producer. 

Ways it helps a music video;

-Promotion 

-Publicity 

- Money

Style;

The style that the video is produced in portrays the ideas of the artist/artists.

It can be narrative based

Representations;

The description or portrayal of a certain person , event or object.
Gender- The state of typically being a female or male.

Ethnicity- belonging to a social group that has a common national or cultural tradition.

National Identity- a sense of a nation as a cohesive whole and are represented by the language they speak, the traditions they hold and the religion they believe.

Moving Image Codes;

Camera Shots-
High or a low shot can be used to establish the status in the video.
An establishing shot can be used to set the scene and show the mis-en-scene.
An aerial view of the set can be used also to set the scene but to give a sense of being inferior.
A zoom shot or a panning shot could be used to portray movement or a maybe a sense of contemplation.

 

What Is Cross Platform Advertising?

      Q. What Is Cross Platform Advertising?

Throughout the course of this essay I will be exploring what the purposes of Cross Platform Advertising are and some of the main ways it is used in the media sectors. I will be referring to how companies use Cross Platform Advertising and how it is effective towards the demographic.

Cross Platform Advertising, which can be known as Cross-media, is when multiple forms of media e.g.; Print , Television , Social Media, is used to advertise a specific product or event on multiple platforms which targets the correct demographic.

The 4 main platforms of advertising are;

• Print Based- Billboards, Newspapers, Bus stop adverts, Tube and Train posters.
• Television- Adverts in-between programmes, advertisement of products subtly in the programme itself.  
• Radio- Audio adverts in between songs and radio broadcasts.
• Social Media; Adverts in between subscribe Snapchat accounts, Facebook, Facebook video adverts, YouTube.

Cross Platform Advertising is effective because it targets the required audience through their previous searches or uses of media. There is a form of media that reaches every part of the demographic spectrum, for example; Newspapers are stereotypically used by the older generation and post adverts to interest that sector of society. Capital FM targets a younger sector of the demographic and will broadcast certain audio adverts to intise the listeners. On the other hand, print based adverts such as on the train and tube would target a larger sector of the demographic and try to cater to the majority of society's interests.

To conclude, I think that Cross Platform Advertising is effective but could also have a contracting effect, over exposer to adverts could push the audience to go against the purpose of the advert and not purchase the product or whatever the advert is promoting.