statement of aims

STATEMENT OF AIMS (500 Words approximately)

You will be required to complete a brief outline of your aims and intentions for the media production that must be submitted with the production. This will be assessed with the production and will enable you to explain the ways in which you will apply knowledge and understanding of the theoretical framework to the production and target the intended audience.

In my work, I will be focusing on music marketing a new artist with the record label Universal Island Records.

When shooting my music video, I will be using a lot of transition shots, close ups and in and out of focus shots. I will predominately be shooting outside and would preferably like the whether to be bright and sunny but would also have a few low-key lighting shots to show the sombre mood before the narrative picks up. To convey my idea of 2 protagonists meeting but are in contrast with each other, I will be using split screen to show 2 different shots at the same time. Before I do this, a time lapse of the sky or sea will be used to show the passing of time but to also set the mise-en-scene of the music video, this links to the narrative as it is about 2 people meeting over a long period of time but don’t know that they have, until the penultimate. Although the narrative is about 2 protagonists, I will include some form of performance through one of the characters, using them as the new artist which reinforces the target audiences’ requirements. My new artist; Bella will be shown looking through books about being alone and/or finding “the one”. My editing of the music video will be invisible to match the visual codes. Lastly, in the first shot, the graphics will appear to inform the audience who the artist is because she is new to the industry.

The magazine and double page spread I will be creating is called “Glow”, I chose this name as it conveys a new artist coming from nothing to “Glowing” in the industry. The masthead will be in a pink font, with an inner glow. Pink is bold but also conveys the inexperience that the artists has in the music industry. I will follow this with the taglines being white, black and pink, these will include things such as “UK Top Underrated Artists” & “Music You’ve Never Heard Before.”. The main image will be a mid-shot of my artist, in colour to stand out from the stripped back magazine. I intend to price the magazine from £2.99, this is affordable and widens the consumer bracket further to people such as students with a lack of disposable income. 

On top of the magazine front cover, I will produce a double page spread that will include an interview with the artist, explain their rise to fame and how they were discovered. This will include questions which force the audience to think. I will add in motivational responses from the artist to inspire the audience to pursue their dream career no matter the age.