Monday, April 1, 2019

Tide Advert; 1950's

Tide Advert; 1950's

  • Main Image;
  • Housewife
  • Non-sexualised woman
  • Aspirational figure
  • Hugging the product. (washing powder)
  • Middle aged, white woman
  • We assume as a demographic that she likes cleaning because of her facial expressions and the facts that she's hugging the products.
  • Glamorously dressed.
  • Happy housewife stereotype
  • The tagline; " Tides got what woman want." links to the facial expressions and the happy housewife stereotype.
  • Love hearts above the main image shows the love the woman has for the washing powder

  • Lexis;
  • Repetition of the word "No"
  • Exclamation mark
  • Capital Letters
  • Bold writing
  • Colour
  • Key words are written in red.
  • Bright colours to connote positivity and happiness
  • The colours link to the colour of the packaging.

  • Context;
  • the main image is a white , young woman which is also the targeted demographic.
  • Rise of the suburbs- mainly white people.
  • Suburban houses weren't aloud to be sold to non-white people.
  • No black or ethnic representation.
  • American Dream- Success + upland mobility
  • Postwar American Wealth
  • Consumer and technology boom.

  • Theory;
  • Semiotics 
  • Stuart Hall; Representation 
  • Van Zooem : Feminist 




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