Tide Advert; 1950's

Tide Advert; 1950's

• Main Image;

• Housewife
• Non-sexualised woman
• Aspirational figure
• Hugging the product. (washing powder)
• Middle aged, white woman
• We assume as a demographic that she likes cleaning because of her facial expressions and the facts that she's hugging the products.
• Glamorously dressed.
• Happy housewife stereotype. 
• The tagline; " Tides got what woman want." links to the facial expressions and the happy housewife stereotype.
• Love hearts above the main image shows the love the woman has for the washing powder

• Lexis;

• Repetition of the word "No"
• Exclamation mark
• Capital Letters
• Bold writing

• Colour
• Key words are written in red.
• Bright colours to connote positivity and happiness
• The colours link to the colour of the packaging.

• Context;
• the main image is a white , young woman which is also the targeted demographic.
• Rise of the suburbs- mainly white people.
• Suburban houses weren't aloud to be sold to non-white people.
• No black or ethnic representation.
• American Dream- Success + upland mobility
• Postwar American Wealth
• Consumer and technology boom.

• Theory;
• Semiotics 
• Stuart Hall; Representation 
• Van Zooem : Feminist