Tide Advert; 1950's
- Main Image;
- Housewife
- Non-sexualised woman
- Aspirational figure
- Hugging the product. (washing powder)
- Middle aged, white woman
- We assume as a demographic that she likes cleaning because of her facial expressions and the facts that she's hugging the products.
- Glamorously dressed.
- Happy housewife stereotype.
- The tagline; " Tides got what woman want." links to the facial expressions and the happy housewife stereotype.
- Love hearts above the main image shows the love the woman has for the washing powder
- Lexis;
- Repetition of the word "No"
- Exclamation mark
- Capital Letters
- Bold writing
- Colour
- Key words are written in red.
- Bright colours to connote positivity and happiness
- The colours link to the colour of the packaging.
- Context;
- the main image is a white , young woman which is also the targeted demographic.
- Rise of the suburbs- mainly white people.
- Suburban houses weren't aloud to be sold to non-white people.
- No black or ethnic representation.
- American Dream- Success + upland mobility
- Postwar American Wealth
- Consumer and technology boom.
- Theory;
- Semiotics
- Stuart Hall; Representation
- Van Zooem : Feminist
