Straight Outta Compton- Film Marketing Case Study

-Straight Outta Compton is a 2015 American biographical drama film directed by F. Gary Gray, depicting the rise and fall of the gangsta rap group N.W.A and its members Eazy-E, Ice Cube, and Dr. Dre. The members were involved in the production, including Ice Cube and Dr. Dre as producers, as was Eazy-E's widow, Tomica Woods-Wright, while MC Ren and DJ Yella served as creative consultants. Ice Cube is played by his real-life son, O'Shea Jackson Jr., with Corey Hawkins as Dr. Dre and Jason Mitchell as Eazy-E. Paul Giamatti also stars as N.W.A's manager Jerry Heller.

-Released on August 14, 2015, Straight Outta Compton made over $200 million on a production budget of $50 million, was chosen by National Board of Review as one of the top ten films of 2015 and was nominated for the Academy Award for Best Original Screenplay. It inspired Dr. Dre's third studio album, Compton, which debuted at no. 2 on the US Billboard 200 album chart a week prior to the film's release. The soundtrack album, featuring music by N.W.A, debuted at no. 1 on the Rap Albums chart and reached no. 1 on the Top R&B/Hip-Hop Albums chart. Heller filed a lawsuit against the filmmakers, protesting his depiction and claiming that parts were taken from his autobiography without permission.

-Straight Outta Compton grossed $161.2 million in the United States and Canada and $40.4 million in other territories for a worldwide total of $201.6 million.Deadline Hollywood calculated the net profit of the film to be $91.1 million, when factoring together all expenses and revenues for the film.

- The targeted demographic for the biopic is was primarily fans of N.W.A and a younger generation, however, Universal made many different trailers targeting smaller sectors of their demographic.

Link to the Official straight Outta Compton Global Trailer;

https://www.youtube.com/watch?v=rsbWEF1Sju0