Advert Analysis
In Maybelline's colour sensation print based advert, the marketers use demonstrative action and iconic represntation to portray the uses of the product.
In the advert, the female model is breaking conventions by not giving the camera direct address.This sets the mode of address to a more seductive and sexual tone.
The colour palette for the advert is black and red this portrays the romantic feeling towards the advert.
The unique selling point of the advert is the slogan "Colour sensational", this makes the consumer associate the product with this slogan. Through out the advert, the colour red is an anchor to the product, the sleek black background is interrupted by a red rose which is assoicated with a sexual tone.
Maybelline have used a close-up to show the demonstrative action of the product, the camera angel also reflects the sexualised manner in which she is presented in. The advertisers use the theory " The male gaze" to reflect the way the camera is used in a male's sexual viewpoint which reinforces the sexual manner in which the product intended to be used.
The colour palette for the advert is black and red this portrays the romantic feeling towards the advert.
The unique selling point of the advert is the slogan "Colour sensational", this makes the consumer associate the product with this slogan. Through out the advert, the colour red is an anchor to the product, the sleek black background is interrupted by a red rose which is assoicated with a sexual tone.
Maybelline have used a close-up to show the demonstrative action of the product, the camera angel also reflects the sexualised manner in which she is presented in. The advertisers use the theory " The male gaze" to reflect the way the camera is used in a male's sexual viewpoint which reinforces the sexual manner in which the product intended to be used.
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