Coursework- Music video project

Music Video Project 30%

- Statement of Aims (500 Words)

- Music Video (3 Minutes Long)

- Magazine Front Cover 

- Magazine Double Page Spread

Potential Songs;
Dive- Ed Sheeran
Perfect Strangers- J.P Cooper
Mariah Carey- Without You

Inspiration For Magazine;

newspaper tasks

Definitions;

A large business corporation that is comprised of a range of different parts or smaller businesses.

- Conglomerate

This is when a Media Company owns different businesses in the same chain of production and distribution.

- Horizontal integration

This literally means ‘to work together’ and is where one form of media product ‘cross sells’ another form of media product to their mutual advantage of increasing sales/audiences. 

-Convergence    

This means  that there is a diversity of viewpoints available and consumed across and within the media industries and prevents any one media owner or voice having too much influence over public opinion and the political agenda.

-  Plurality

This is the process of how the media product gets to its audience after production

-Distribution   

This is when a sector of the media industry such as newspapers is dominated by one or a small number of large organisations. 

- Monopoly 

This is where a media company tries to maximise its power and profit by combining elements of its business into a more concentrated and more effective model. 

- Consolidation

This is the process of a company expanding its media production in the same area of media. For example, one newspaper company buying another newspaper company. This can happen by internal expansion, merger or takeover and can lead to a monopoly. 

- Synergy

This is where two or more companies, usually of similar size, combine to form a larger single company. 

-Merger

This is where a larger company buys a smaller company

-Takeover

This is the combination of different areas of the media coming together to maximise profit 

-  Vertical integration                                                                  

                                       

1. Trinity Mirror plc is the largest British newspaper, magazine and digital publisher after purchasing rival Local World for £220 million, in October 2015. It is Britain's biggest newspaper group, publishing 240 regional papers as well as the national Daily Mirror, Sunday Mirror and People, and the Scottish Sunday Mail and Daily Record. Since purchasing Local World, it has gained 83 print publications.

                                                                     

                      

How has the newspaper industry maximised profits in response to technological changes?

How has the newspaper industry maximised profits in response to technological changes?

The newspaper industry maximises profit through ownership. Rupert Murdoch , who owns The Times, also owns a lot of other companies. Here we could apply the theory of Media Institutions by Hesmondhalgh, this states that the idea that cultural industry companies try to minimise risk and maximise their demographics through vertical and horizontal integration. Rupert Murdoch does this effectively in horizontal integration through The Sun and The Times. This allows him to influence the gatekeeper in his political bias and publish this in a broadsheet and a tabloid, which targets a more middle class audience but also a working class audience. Ownership doesn't only influence the print based sector but online and television sector. As Murdoch owns Sky, this allows him, again, to influence the way the news is broadcasted on Sky News, this is vertical integration as the same message is being portrayed through a different medium. During the breaks of the broadcasts, Murdoch promotes more of his other products through adverts, (convergence).

Another way that the newspaper industry maximises profit through technological changes is online technology. As technology is advancing , the newspaper, print industry is loosing profit. Social media has had a huge impact as it is more flexible and has more availability. This targets a wider demographic as a lot of people don't have the time to buy newspapers and can access the news everywhere from a device they always carry everywhere. The negative impacts of having an online resource of news, means they have less control on what is published and they make less profit. Newspapers are forced to have a "perfect" website or app but also keep the formal lexis they have in their print based work.

The Times battles the social media craze by making their online website a similar format to a conventional print broadsheet newspaper. They have kept their lexis formal and haven't compromised it to become more informal due to the way the text is distributed. The layout is quite simple and doesn't have many options to navigate the site. The downside of this is that there is a lack of audience feedback, this can effect the views of the broadsheet. As The Times's target audience is 40 years or above, having the website can damage how many of these view the broadsheet as conventionally people around that age don't know how to use technology.

Explain how ownership shapes media products. ­­­Refer to EITHER The Daily Mirror OR The Times to support your points(12 marks)

Explain how ownership shapes media products. ­­­Refer The Times to support your points  (12 marks)

Ownership often influences how media products are shaped. Rupert Murdoch , who owns The Times, also owns a lot of other companies. Here we could apply the theory of Media Institutions by Hesmondhalgh, this states that the idea that cultural industry companies try to minimise risk and maximise their demographics through vertical and horizontal integration. Rupert Murdoch does this effectively in horizontal integration through The Sun and The Times. This allows him to influence the gatekeeper in his political bias and publish this in a broadsheet and a tabloid, which targets a more middle class audience but also a working class audience. Ownership doesn't only influence the print based sector but online and television sector. As Murdoch owns Sky, this allows him, again, to influence the way the news is broadcasted on Sky News, this is vertical integration as the same message is being portrayed through a different medium. During the breaks of the broadcasts, Merdoch promotes more of his other products through adverts, (convergence).

cultural 

 

Rupert merdoch owns the times

- sky

- 20th century fox